I would also like to share with you an e‑mail I received from a producer just a few days ago. In three short lines, he says that key California companies are currently engaging in unfair competition by directly offering retailers an ultra-competitive offer for organic broccoli and cauliflower. This producer says that, as early as next week, two banner stores will be offering promotions for these basic products purchased at prices that don't even cover production costs in Quebec. Their only option will be to sell at a loss.
This is one example. Every month, I get five to six such cases.