Yes. What strikes me is that it sounds like we have, overall, a very good track record in sustainability, from a Canadian perspective. However, that sustainability—I think you mentioned some examples—varies from farm to farm and from ranch to ranch, and in the practices of farmers, in where they are in Canada, in where they are in the climate, and in the soil system. You know, there are so many variables. We want to reward the people doing good things and not hinder them. If we came in with a standard average score for Canada, there wouldn't be any benefit for farmers to exceed it and do better, as some are doing now.
I'm wondering if you have any ideas on how we could put that into a measurement scheme for an initiative like this.