I'm always hesitant to go before Rick because I gather that I take up a lot of the time from him. Maybe I can say, just quickly, that there's pretty good literature about practices around the world on how to support and encourage, for example, value chain solutions to the sustainability problem, recognizing that if you're a beef farmer, what you need to do to reduce your emissions footprint is wildly different from what a canola farmer needs to do.
What we need to do, first and foremost, is build systems that recognize those differences and give the value chains, the farmers, the processors and others the tools they need to encourage action.