I think it's important. You talked about who's going to pay. It doesn't need to be governments. It could be consumers. It could be others who help farmers make the investments that they need to. I think there's the sense that there's value out there for low-carbon food, which likely doesn't exist.
One of the challenges is that it's hard for us to look around the world and see which countries are willing to spend more for Canadian food because of its low-carbon footprint. It's one thing to have this rhetorical thing about wanting [Technical difficulty—Editor] but the reality is that it's very hard to find people who are willing to pay for more sustainable outcomes.