Alistair MacGregor at the Agriculture and Agri-Food Committee

With the ambitious goals you've set up for yourselves.... I know that consumers are increasingly starting to pay attention to how their food was produced. Do you think that still lends you a competitive advantage, or is it another challenge to overcome?

Are you showcasing that sustainability? Do you think that gives you an advantage over your competitors because consumers are increasingly looking for that in the products they're buying?