Thank you, Mr. Chair.
Mr. Walker, maybe I'll pick up right where you left off.
I've been at this committee long enough to know and to have witnessed the data that agriculture in Canada uses to back up its claims. We've seen it, and I think there is a very high degree of confidence around this table that, in Canadian agriculture, you are indeed leaders in sustainability. You have done the work.
I understand the unintended consequences. I do think that Canadian consumers want industrial and agricultural sectors largely to have their claims backed up, and I understand that you have some concerns about that. I think that, in the United States, the Federal Trade Commission also has a few rules.
Does any of that apply to agriculture? When you are making claims to United States consumers about the sustainability of Canadian cereals, are there any things that you have to pay attention to in the United States marketplace? Also, is there anything else that you want to add about what you'd like to see this committee recommend in terms of how the Competition Bureau is handling this?