I'll add in there.
Through our Canadian Roundtable for Sustainable Beef, we're seen as world leaders in that on the global stage. They look to us to see what we're doing.
I'll go back to the grasslands, especially the native grasslands in western Canada. Part of the reason we've lost some of those is the inequality of government policies on the money available for different crop productions compared to livestock—I'll be quite blunt—like crop insurance. That's one reason we've lost a lot of grasslands. It's easy to break that land and grow a crop. If you don't get a crop, you have crop insurance, which is totally different from livestock production.