I'll start, and Jack will fill in here. It's too bad we don't have our scientists along with us.
Within the cattle sector globally—even within Canada—it's so diverse. Each landscape has its own benefits, challenges and opportunities. Those conversations are not happening at my level. There may be scientists talking among countries and looking into those pieces.
However, in Canada, what we've looked at is getting the data we need to do our measurements. We have the national beef sustainability assessment. That's what we're working on to track our 2030 goals as well. We've worked on data and with government and industry partners, but there's so much that's still missing. There are a lot of benefits that cattle bring in Canada that we are not able to capture at this moment in order to showcase how positive we are for the environment.
One of the challenges, when we start talking about border carbon adjustments, is this: When you look with such tunnel vision at one specific piece, you miss the whole picture regarding all the biodiversity and species at risk that come and live on the lands with the cattle. Look at the grasslands. When you talk about ecosystems globally, the native prairie grassland is one of the most endangered ecosystems in the world. Cattle are preserving that land. Then there's carbon sequestration. As Jack mentioned in his remarks, we are looking at further greenhouse gas emissions intensity reduction.
We're doing all of these things. How do we make sure these are captured on the benefit side of it?