When it comes to the reciprocity of environmental and social standards, we really want to press the social side. I think, at the same time, we may see certifications to offset things if the government isn't able to bring in legislation and really examine what's coming into the country. Then the industry can implement environmental, social and governance principles. The new retailer-supplier code of conduct could be another tool if the most important thing at the end of the day is the lowest price for consumers.
That price, however, does not reflect the total cost of producing the food product. I'm not necessarily talking about the environmental considerations. I'm talking more about the social considerations. As we mentioned in our opening remarks, the question is this: How is it possible to produce food at such a low cost? It's about more than just the comparative advantage. It's not a level playing field when you have Mexican workers being paid $12 a day and our workers, here, being paid $15.75 an hour.