I want to speak to that very quickly. I know my colleague here would like to jump in on that as well.
It is a massive challenge. It's a big part of the discussions we've been having with the federal department, particularly as it relates to the development of the sustainable agriculture strategy. How do we recognize early adopters and the folks who have been doing this for 20 or 30 years?
Part of the challenge with the way we're calculating this is that the government is very focused on additionality. It recognizes but does not look at some of those practices moving forward because they're already being done and they're already being factored in.
I think your question is fundamentally about how we recognize early adopters and how we make sure they can access some of the programs in place that can reward them for those practices they've been adopting for 20 or 30 years. That's an ongoing discussion we are having, along with my colleagues and others, about how we can make sure the federal government properly recognizes those early adopters.