I think relying on the model of the PFRA.... There are still a lot of farmers in the Prairies—it was a prairie-specific agency—who had great respect for the scientists, agronomists and agrologists going on farms and doing workshops and knowledge exchanges, and for things like the experimental farms and stations that were, in some cases, spread across the Prairies. There definitely has to be an aspect of knowledge sharing among farmers, but there is a data-gathering, scientific aspect to this, which is, in a lot of cases, beyond the scope of many farms and ranches.
We need to be able to prove that our practices are working. As long as you are able to make the argument that you're taking the profit incentive out of this for the people giving the advice, that builds a large measure of trust.