It's our belief that this is probably the single biggest impact that we could have to reverse the trend of a shrinking herd and to encourage the young producers to come back. That's the critical issue there. You referenced the intergenerational farm transfer issue. We've gone a generation since BSE. Quite simply, we lost them, because the risk to profits was too high.
Risk management is critical in attracting those young producers back to our industry so that they can rationalize the huge investments that they need to make. We see this as being probably the top priority that would actually encourage the industry to grow again.