Okay, thank you very much. I'll turn to the Canadian Roundtable for Sustainable Beef.
I was very lucky in summer 2020 to be invited by the cattlemen in British Columbia to tour two ranches in the southern Okanagan that had won sustainability awards for their pioneering rotational grazing methods. It was really amazing. I was touring the actual grasslands that they were managing, and they were showing me the real differences between lands that had been intentionally rotationally grazed upon by their stock, and others that hadn't, and just that very symbiotic relationship that exists between plants and animals. The reason the Prairies were such an amazing place is because you used to have herds of bison, and that relationship is incredibly important.
However, there is a difference in how cattle management practices are in Canada. I'm just wondering, in order to encourage those best practices, what more you would like to see the federal government do. I know you've touched on this, but would you take some time to expand on that a bit more?