Personally, I think the biggest thing is.... There is no one silver bullet that's going to answer the sustainability issue within the beef sector. Every single one of us is so complex and so diverse. Just because x works for me, that doesn't mean it will work for someone else. When we look at it from a whole-systems approach, we look at every single management tool, making sure that we're always looking at the outcome. It's not necessarily about the “how” but about the outcome, because what I do on my farm could be very different from what my neighbour does on his farm right across the street from our farm—
On March 31st, 2022. See this statement in context.