It's absolutely industry-led, with some assistance from government, but that is more of a long-term.... It's long term, but my understanding is it's not going to lower the price of groceries; it's just going to make it more fair and more visible as to what takes place.
Being a farmer, I well understand. You hear, “from the gate to the plate.” There's no problem at the gate but before it gets to the plate, yes, there is a problem.