I think the market opportunity is great. We know there's a premium paid for organic products. It also often helps smaller farmers sustain themselves and operate.
We talked about the investments you made in Aspire. As somebody who's been an entrepreneur in small business, I know that sometimes working capital requirements exceed your earlier expectations. Additional funding is needed to help you move forward and get you to scale, to get you to that point. I appreciate that our government has been taking some risks and going into areas the private sector wouldn't go into. That's the job of government. I would say that if we never had a project fail, we wouldn't be doing our job. If we're not taking risks, who is? That is what government and innovation should be doing. I want to thank you for that, as well.
I'll now turn briefly to supply management and the poultry and egg on-farm investment fund, which I know you've also been talking about. There's money in the supplementaries for it.
I'm wondering if you can tell the committee what you've heard from producers about how important the funding allocated to this program in the supplementary estimates is.