The protein side is well established. I didn't mention early on that among the many other crises the globe is facing right now, the protein crisis is another one. With the rising middle class and more demand for high-quality foods, the push to higher protein foods is dramatic. The insect industry will play a role. We're not going to solve the problem, but we'll play a role.
On that end, we've seen massive uptake on our protein product, mainly in the pet food and agriculture industries. On the frass side, the insect industry has spent a lot of time working on the protein side and we are now, as an industry, really trying to push the frass and the fertilizer side.
On that end, there's still quite a lot of work to do to get wide-scale adoption. If you look at the data and the research we've had—you can come to my garden in Halifax and see—the results are tremendous, from what our fertilizer can do. We've shown about a 60% increase in root growth—