I spoke a great deal about the importance of transfer mechanisms. In many cases, the most effective way to do it is to get testimonials by producers from model farms that have adopted these new methods. Of course, it's done in cooperation with research teams who provide real, on‑the‑ground data confirming that these changes work.
When transfer or compensation programs that quantify ecosystem services provided are introduced, they should reward not only gains in productivity, but also contribution to biodiversity, carbon storage and reduced use of pesticides, which in turn improves water quality. They should reward those who have been applying these methods for several years as much as those who are planning to do it gradually.