It is important that we do it on a regional basis, because regionality.... Even in Saskatchewan, production systems are.... There's such an incredible diversity of what landowners are managing. You're dead on. You're absolutely right that we cannot do it on a broad spectrum. We have to do it more locally, in a more geographical area, if you may. I like the idea of what you're saying as a potential investment.
Farmers are the original environmentalists. Our very existence depends on it. I'm fourth generation. My kids are fifth generation. I have grandchildren who are sixth generation. It's in my very best interests to be an environmentalist.