What I mean by that in terms of recognition is a couple of things. One is the direct contributions they've made in the absence of any regulatory requirement to do that.
They need to be recognized, too, during that time and going forward, for the fact that they know what's best on their farm in terms of the practices that will and will not work, what they can do in western Canada versus eastern Canada. They want to be a part of the conversation in terms of developing the policies and programs because they are prepared to do more. They have a very clear track record—and I think that's why we talk about recognition of what they've done—of significant improvements in this space. They want to be part of that conversation going forward because they have a very good sense of what's going to make sense on their individual operations.