I think we need to have transition advisory services all across the country. Obviously the provinces have a big role to play in this, but, because of the Canadian agricultural partnership, there's an opportunity for the federal government, especially at this stage of negotiations, to promote and help to fund these transitional advisory services. They work very effectively in Europe. That's a key piece.
I think the sustainable diet scenario that my colleague on the panel has mentioned is also very important. In other words, farmers want to be producing things that consumers will want to eat, and if consumers are asking for things that fit into a sustainable diet scenario, that will obviously be a market-based kind of incentive.
Another thing that I think is going to be very important down the road and that has also been used very effectively in other jurisdictions is transition payments because, for a lot of growers, the transition period is the most financially risky. To help finance that transition phase while they're taking advantage of these transition advisory services is another key dimension of the process.