One of the things we've been looking at as an industry is feed additives. One of the lowest-hanging fruit, I'd say, is 3-NOP, which has been approved in some South American countries and other countries, primarily in the dairy industry to start, but also beef.
We see potential for it, and one of the things that we really recommend government look at is timely approval processes. Canada is a smaller market in many cases, and some of these new products coming in need to come in under an environmental claim, because they aren't an animal health product or a feed product. They are there strictly to reduce environmental emissions.
Streamlining our approval process to encourage these companies to apply—because it's quite a costly process to go through—is really important, because we have done research in Canada related to these things.
The other thing to point out, though, is that some of these additives coming in, while they have significant benefit from an environmental standpoint, they don't necessarily have a benefit from a production standpoint. How to incentivize producers who have faced a lot of challenges in recent years, with droughts and rising costs, to adopt these when there isn't a direct benefit to their operation is something we really need to work on with the government. While it is definitely beneficial, and our producers are focused on that, right now they're focused on survival with the rising costs and the drought situation. Much of our Prairies at this point are flooding, and in other areas.