The important thing, and the message I was trying to get across, is around the incentives to go forward. Look at how to enable the producer to make a difference and how to support that producer going forward. There was talk just a moment ago about how to do that.
To Mr. Perron's question about helping growers who are already proactive, I think sustainability is not a destination. It's a continuous effort. You might be more proactive than your neighbour, but you should still be supported to try to move that to the next stage and to make the investments that are necessary to move forward. I see a number of programs coming together to help the producer move ahead.
In the case of nitrogen in fertilizer use, we have a strategic plan in our industry to grow the production of canola to meet global demand and to do it on the existing acreage we have by increasing our yields. That requires more nitrogen. It doesn't mean that you can't at the same time reduce nitrogen emissions. What we're going to do in partnership with the government is reduce emissions, but not at the cost of regulating a farmer's use of nitrogen on their canola.
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