Sorry to interrupt, Mr. Hurford. That's perfect. I have a few other questions for some of other witnesses, but we do want to get those points drilled down for our committee to make recommendations on.
Mr. Deighton, I'd like to turn to you. You took the time to explain that Sweetgrass has gone through the trouble to become a certified organic company, so congrats on that. I know for the craft industry as a whole, whatever sector you're in, for instance if you look at craft breweries, they're often taking the time to tell a story about how their business came into being, the extra love and quality that they put into the product they make, the extra steps they go to make sure their environment and growing practices are in harmony with the environment. I'm assuming from what you told us that the labelling requirements are so strict your company is not able to really tell that story on the product that it sells. Can you expand a little bit more on that?