Thank you, Mr. Chair and members of the committee. Thank you for the opportunity to be with you today and to join you with my fellow panellists. As mentioned, my name is Chris Davison, and I'm the vice-president of stakeholder and industry relations with the Canola Council of Canada.
The council encompasses all links in the canola value chain. Our members include canola growers, life science companies, grain handlers, exporters, processors and other industry participants. Our shared goal is to ensure the industry's continued growth and success and to do this by meeting global demand for canola and canola-based products, which include food, feed and fuel.
Canola's success is Canada's success. Our industry represents almost $30 billion in economic activity annually, some 207,000 jobs, $12 billion in wages and the largest share of farm cash receipts in the country. Our strategic plan is built on three key pillars: sustainable and reliable supply, differentiated value, and stable and open trade.
In appearing before you today, I was asked to focus my comments on domestic policy recommendations that can improve Canadian exports on the global stage. As an industry that exports 90% of what we produce as canola seed, oil and meal, that is music to my ears. In responding to this request, I'm going to group my remarks into three areas of interest: market access and trade, regulatory initiatives and innovation.
Before doing so, however, I want to acknowledge the very real food insecurity challenges we face. Certainly the war in Ukraine and other recent events and developments have brought this into focus; however, food insecurity is not an episodic occurrence. It may be more acute or exacerbated at different points in time, but it is systemic in nature and, as we know, has both domestic and international dimensions. Canada generally, and our industry specifically, is in the fortunate position of being able to help address some food insecurity challenges. It is a well-established fact that Canada produces more than it needs for domestic purposes, and as I mentioned previously, canola is no exception.
That said, we are not without our challenges. The biggest among those, and the one with the most direct implications in terms of our ability to contribute to the alleviation of food insecurity, is meeting the demand challenge. Demand signals paint a general picture of significant demand growth for the foreseeable future, driven by global production challenges, geopolitical events and interest in healthy vegetable oils, among others. These demand signals have in turn served as a catalyst for the development of expanded processing capacity in Canada, as reflected in recent investment announcements and activity totalling close to $2 billion.
Therefore, it is an exciting and dynamic time for our industry, but in order to realize this growth potential and play a continued and arguably enhanced role in helping to address food insecurity, meeting demand is job number one. Market access and trade, current regulatory initiatives, and innovation all have a critical role to play in this regard.
With regard to market access and trade, it is no secret that open borders and open markets are the best way to help keep food plentiful, and they play an integral role in price stability. Market access and trade in the face of the war in Ukraine as well as other factors, including post-COVID protectionism, intensified competition, and the impacts of climate change, to name just a few, are critical. Accordingly, and as part of the broader Canadian agri-food sector, the canola industry is supportive of and an active participant in efforts to open new markets, encourage and demonstrate Canadian leadership in international fora with regard to rules-based trade, and strengthen advocacy capacity and government-industry collaboration.
In terms of current regulatory initiatives, of which there are several, I would simply say that we need to double down on our commitment to the development and implementation of science-based and evidence-based regulations that enable development, commercialization and access to the tools needed to realize increased production to be able to meet demand. We need to do this to provide clarity, enhance our competitiveness, attract additional investment and ultimately keep and put new tools in the hands of canola growers as they navigate an increasingly challenging production landscape.
With regard to innovation, it is well recognized that innovation has driven canola to become one of the world's most important oilseeds and Canada's most valuable crop, and we are poised to do even more with not just domestic, economic or environmental benefits as the result, but also in terms of our ability to help address food insecurity.
This past spring, we released a refreshed canola innovation strategy. It outlines a vision for near-term priorities to support the continued growth and development of our industry, including meeting the demand requirements referenced previously. The strategy encompasses four pillars: performance, precision, protection and product. If successfully implemented in terms of collaboration, effort, funding and regulation, this strategy will support the next phase of growth of the Canadian canola industry by improving performance, further increasing precision, protecting the crop and markets, and focusing on canola's strengths as an oilseed crop.
This will not only create more economic activity but also enhance our ability to address global food insecurity challenges as a result of the productivity gains it delivers. We would be pleased to share a copy of the innovation strategy with members of the committee if it is of interest.
By way of conclusion, the world wants and needs more Canadian canola. We need to work in partnership if we are going to work effectively to deliver it, inclusive of addressing food insecurity challenges as well as other shared objectives. We must also recognize that our ability to do so is in no small part dependent on our competitiveness in global markets. As we take domestic policy decisions, we must do so in a way that does not add costs that render our products less competitive.
Thank you for your time today. I look forward to our discussion.