I would say that the biggest thing is flexibility in ensuring that funding is available to emerging technologies and innovations as they come online and is not overly prescriptive in order to ensure that you're really enabling farmers to be decision-makers. They are fundamentally very focused on farm efficiency and improving their environmental footprint.
Also, it's ensuring that you're working with partners who have strong relationships and networks in the industry to help spread the word of mouth around new technologies and ensuring that funding is flexible to accommodate the diversity of technologies we see coming online.