That's correct.
Above all else, for growers to adopt these practices at scale, there will need to be an economic incentive. To achieve some of the outcomes I've talked about, there is an investment required, and there is a cost. In our carbon program, we've not waited for the moment for these voluntary markets or compliance markets to reach scale. Nutrien has believed over the past few years that we have to take action now to put that infrastructure in place. On the basis of our performance measurement and baselining, we're actually paying growers for their carbon performance in these pilots to create that economic incentive for practice adoption.
For this to happen at a larger scale than we're working on today, we'll need partners and policy-makers from across the ecosystem to come together and align on a set of hopefully universal standards that will allow this program to flourish. The market-based incentive will certainly be a part of that. To the extent that's there, growers make economics-based decisions and they care about sustainability. We will see those programs flourish if that incentive is there.