I was speaking to a representative from Ontario Fruit and Vegetable Growers just today. They talk about the financial challenges right now, with the input costs rising significantly, whether those are carbon pricing, the tariff on fertilizer or just simple inputs. Labour prices have gone up, and bringing in packaging and such has been difficult. We want to manage as often as we can to provide some financial risk assurances. We used to make it better, and this is one opportunity to do that by using a model that's already there.
One of our biggest export customers is the U.S. We want to make that process as good as we can for our fresh market. It's a perishable product. You can't put it back in the box and send it back, so let's ensure that they get paid for what they grew.