Thank you. That's a very good question.
A lot of it is tied to data and data collection and ways of analyzing data. Farmers collect that data. Part of the problem—and I'll digress a bit here— is that most farmers collect all of this data in their combine or tractor and can't download it until they get home at two o'clock in the morning because they don't have Internet access out in the field. We have to work on that too, but that's a side point.
That data I collect as to where in the field I could use more fertilizer and where in the field I don't need to use more fertilizer is cross-referenced with the yield so that I can tell the high spots that need a little more fertilizer. Where there's a yield bump for this year, that goes into the planning for next year. It's beyond me how this is all done and collected, but the collection of data is so valuable.
Something I want to add is that when we're talking about trade and exports here, the one thing we can export without even having to get into trade negotiation with another country is technology, our scientific advances—just what you're talking about—and our knowledge. It's not just food. Nobody puts a tariff on exporting knowledge, helping other countries or bringing students here to our post-secondary institutions, which are amazing places. There are no trade barriers on that whatsoever.
I digress, but I wanted to get those points out. You're right: Canadian technology is great.