We can measure that, absolutely. It's been measured in the past. Our lab has participated in some of the projects in terms of food waste by companies. Food waste is always a bit of a taboo subject in the private sector, but at the same time if it's about rewards, recognition and savings, which is what we're talking about, I think there would be some motivation there, for sure.
On October 26th, 2022. See this statement in context.