Maybe I can address the second part of the question.
What do we want to see from it? I think there are a lot of things that we can see from it. One of the biggest is food literacy, so that Canadians know where Canadian food comes from. It doesn't come from a grocery store shelf. It comes from hard-working farmers and farm families and processors across the country who do this work.
We've seen with Food Day Canada in the last few years a lot of visual representations. The CN Tower was lit in red and white, Niagara Falls was lit in red and white and the Calgary Tower was lit in red and white to promote Canadian food on Food Day Canada. The visual representations forced Canadians to see it and then ask the questions about where things went with it.
I want to highlight as well the BSE crisis. That's something that was exceptionally negative and challenging. Frankly, it's still being felt nearly 20 years later by beef farmers across Canada. They're still feeling the effects of it all these years later, but something positive came, and that was the promotion of Canadian food. If we can build on that legacy that came out of the dark days of 2003, and now, nearly 20 years later, be able to promote the food that sustains our country and the world, I think it will be a great and lasting legacy out of a dark day.