We have different levels of food safety standards around the world. Even our counterparts in the U.S. meet our standards, if they're going to bring product into Canada. Salmonella testing is one of them. We test salmonella in our barns and environments. They test eggs. If you're going to test an egg, you're hardly ever going to find salmonella, but you will find it in a barn. There are practices taking place. We want to make sure the product that consumers are getting is safe.
Canadian consumers have a high regard for Canadian farmers, whether it's for chicken, turkey, egg, dairy, any type of grain produced or whatever. Lost confidence in Canadian products—having that confidence jeopardized—is what we're concerned about. We would lose market. People would go away from eating that product. Just look at what Time news did regarding cholesterol. It affected our market greatly. It could have the same effect, ultimately.