I think it boils down to authority and access to information and data, and how it collects data and how it manages it. Right now we're flying in the dark, and there's a lot of unfinished business, which is impacting the reputation of the industry.
I actually agree with you. I think there's a bit of a consumer trust crisis going on right now against grocers, and I'm not even sure that grocers have the answer, but the Competition Bureau could bring some light and protection for consumers.