We're in the business of acquiring customers. We're in the business of making sure that the experience in our store is the best. We are obviously always proactively looking at how we can give consumers the best possible value in all our stores.
That will be the job that we'll continue to perform, and we'll continue to push back on unjustified cost increases to make sure that the basket they buy in our stores is the most competitive it can be, because our sector is very competitive. They have plenty of options to get that basket elsewhere, so it's our job to make sure that we serve them as best we can, week in and week out.