I'm going to try to answer all your questions.
First, Empire never engaged in bread price fixing. I want to be clear about that. We opened our books, and investigations were done. To my knowledge, there was never any price fixing. We do not talk to our competitors about retail prices because the competition is too strong.
Second, as we said earlier, our initiatives to support the adoption of a code of conduct might result in more transparency in society. The goal of the code of conduct is not just about transparency, it is also about helping all actors in the supply chain. Canada is a very big country to cover, in terms of distribution, particularly with a population per square kilometre that is lower than other countries.
It is really very important to create an environment in which there is predictability. I think Mr. Charlebois also said that earlier, and he is entirely correct: we need to put a code of conduct in place that would govern practices. That would help processors and farmers plan budgets and program investments, in order to have a much more resilient and better coordinated supply chain in the future. It would mean having fewer surprises, and also fewer nasty surprises.