In the last minute, you speak of your company's gross margins and talk about the numbers being within the scope of other industries. Some sectors in your company, the non-food sectors, have higher margins.
When I tell people that and explain it, they say literally, “Oh, come on.” You have the ability to address that lack of trust. Would it be in your best interest to separate the margins in reporting profits from different sectors so Canadians can see the price fluctuation of food?