Similar to what I've said, we try to make sure that we offer the best value possible to our consumers.
We do support the communities. I mentioned the support we do through food banks in Quebec and Ontario, which I think is important. As I said, I think it's also part of our corporate social responsibility to make sure we support the communities in which we operate. A combination of promotions, discounts, good offers through our discount banners and supporting the communities is how we want to make sure that we support the communities.