The independent grocer is on a margin of about 2%. We don't have a level playing field in this country for independent grocers. We're just trying to stay on the playing field. We're doing our best to do all of the things that my other colleagues from Metro and Save-On mentioned.
I'll give you an example. You touched on the price of milk. This is where it can get a little misleading to consumers such as yourself. I don't mean that in a disrespectful manner.
The CDC increased the price of milk by 2.2%. The processors also tacked on their increases. I'm sure it's perfectly justified. I'm not vilifying them at all. However, they tacked an additional increase onto that. I know that recently a couple of companies increased their prices to the retailer by an additional 4% to 6%. People walking into the grocery store, like you, think that the price of milk should only have gone up by 2.2%. Well, that's not what the retailer paid. The retailer paid more to the processor to put that product on the shelf.