Thank you.
Mr. McCann, would you like to speak to that? I think some of our retailers have vertical integration as well. They own multiple steps in the supply chain and, therefore, they're able to maximize profits and perhaps not be as transparent as they could be. As you mentioned, in the United States, they're compelled to give more data.
Is that part of the challenge here? Is it that we have both the long supply chains and the vertical integration for some of our retailers? What do you think?