As is often the case, there's a lot that we don't know in Canada, or information we're missing that's available in the United States or other markets around the world.
If you look at the debate over the last couple of years around this issue in particular, it's highlighted how much room for interpretation there is, how much disagreement over the facts there is and how much need there is for a more rigorous, more compelling and more objective set of analysis around what is actually happening with the cost of food.
This isn't just a retail issue. This is an issue all along the value chain, where we don't have the same level of information and understanding as is available in the United States or some other markets. For example, we know, in Canada, that the top five grocery chains have about the same market share as the top 20 in the United States, but once you get beyond that high-level conclusion, it's hard to really understand what might be happening underneath.
There's clearly significant room to increase the amount of transparency and information available today.