Yes, certainly.
I don't want to repeat what was said earlier, but I want to clarify this. The code of conduct has been brought up a few times and was in our notes. I don't see it as a magic bullet for solving food pricing issues; it's more about bringing balance to the overall food system. Right now we have a small number of large retail customers and a very large number of small suppliers. This creates imbalance and makes things very complicated.
Honestly, when you don't have the leverage of a larger company, it's very hard even to get their attention. One of the key issues we're finding is just getting their attention. You'll hear from the retailer when they need you for something. However, if you need something from them or have to set up a meeting to discuss some of your pricing, costs or challenges, you generally don't hear back. It's been very complicated that way, even in trying to have that collaborative dialogue and find a mutually agreeable solution to some of the challenges.