First of all, our association does not participate in negotiations with retailers in any way. As you know, on the farm, price setting is fully regulated. A dairy processor buys their products on a market that's fully regulated, because the price is set by the Canadian Dairy Commission. After that, the processor sells their products on a market that isn't regulated at all.
Negotiations happen on a case‑by‑case basis. It's the processors themselves who negotiate with retailers and distributors.