If you define competitiveness as your cost competitiveness or being cost-competitive, the answer is no. It adds cost to our system in several areas. We've accepted that. We have a deep belief in the ethos of multi-stakeholderism and shared value creation. We embrace the magic of the word “and” and reject the tyranny of the word “or”, which to us means we look to satisfy all the stakeholders and meet their needs. We reward our shareholders for our commitments to social shift by making it more attractive to do more business with us at the same price, which is lucrative for the shareholders.
We have a pipeline of customers who want to do more business with us because we are who we are, even though we don't charge for most things. We do have to elevate our price for some things that we do, not the least of which is the process of raising animals without antibiotics, which is a significant portion of our portfolio. We have to pass on the additional cost.