Okay.
You talked about a bold vision. You have also been doing the Centre for Action on Food Security, which has a pretty bold vision for reducing food insecurity. What are the trade-offs?
You mentioned profit margins being razor-thin. You see a core responsibility to offer food affordably and a commitment to reducing food insecurity by 50% by 2030. That's a pretty tall order.
What are the trade-offs there, and how do those things interact? Can you give me a bit of an overview?