I understand how difficult it is for so many Canadians. That's why we're taking decisive action within the constraints of what we're actually able to influence.
We stopped $500 million of unjustified cost increases in our organization. We offer the lowest prices in the market in our discount stores like No Frills and Maxi. No Frills is recognized as having the most trusted prices in the country. We ad match in our large store formats on every single ad that is available in the market so that the customers don't have to shop around from one store to another to make sure they get the best value.