We're very cognizant of the cost of food prices and their impact on Canadians all across the country. I see it. I hear it regularly when I'm in stores talking to customers.
I would call into question the analysis that you reference. We look at our numbers very closely all the time. I would just reiterate that our profit is $1 on a $25 basket of groceries. If we invested 100% of our profits into lower prices, the price of a grocery basket would still be $24.
As far as our profit—