That's great. Thank you.
My next line of questioning is for you, Mr. Medline.
For too long, large corporations have treated corporate social responsibility as merely a public relations exercise. Many of them have dedicated a portion of their profits to corporate philanthropy, which I think we can all admit does some good in the world, but we also know that those who take their corporate citizenship and social responsibilities seriously are going much further in integrating these commitments into the DNA of their companies and making them central to the core of their business strategy.
Mr. Medline, given your stated commitment to corporate social responsibility and sustainability, are you willing to do more to help Canadians in terms of changing your core business practices and, specifically, moving forward, are you willing to voluntarily give up a portion of the ballooning profits to help the average Canadian family through deeper discounts at the till?