Hearing stories about unfair trade when we have produce shipped to the big grocers, and the penalties that are paid for timely delivery, and all of that stuff, has been an issue. We just want to ensure that....The grocery code of conduct will get us there. It doesn't matter if you're a ma-and-pa grocery store in a small town in Saskatchewan or one of the big three in the city. We're all on the same playing field.
It's the ability to have access and transparency around what the penalties are for delivery issues, or where we are when it comes to the delivery of food from producers and wholesalers. It works only when you're delivering the food product, which farmers don't. We just produce the natural ingredients, like from my farm. You then get to greenhouses, and some of those other ones. They need to ensure they have transparency around all the “what if”s they could face.