I think the numbers speak for themselves: 15 million people in Canada have a membership card. We charge $60 for a Gold Star membership, and we back it up with a guarantee. People can use their membership card to shop 364 days a year, and if on day 365, they aren't satisfied, we will refund their membership fee. We are confident that the money people save by shopping at Costco makes up for the cost of membership on every level.
On April 17th, 2023. See this statement in context.