Thank you for that question.
My members are very supportive of the code of conduct. I think your question was around the blackout period, if I understood correctly. That is a normal part of the retail cycle during the holiday season. No prices are increased.
It's very difficult for small and medium-sized enterprises to navigate that landscape if they need to raise their prices. They're not in control of what the consumer sees at retail and they're bound by trade agreements, if they have them. A lot of small and medium-sized enterprises are experts in the production of their brand and their products, but they're not always experts in complicated and very detailed supply or contractual agreements. Many of them don't have trade agreements.
One area we hope to address by implementing a code of conduct is to ensure that those trade agreements set forth the trade rules that outline when and how price increases can be achieved.